As we all know now, only 3% of the UK population has access to casinos. The number of people going back after that depends on many factors, such as the level of service, the atmosphere, and how lucky they were at the table in many cases.

We have now seen the emergence of several new businesses that have recognised the need for a change of direction in the UK and become "entertainment venues" rather than casinos. The first of these large operations, Star City in Birmingham, opened in October 2005 at Asper, Newcastle, and soon after, Manchester 235. The most recent openings were Empire in Leicester Square and Isle Casino in Coventry, which has a huge 100,000 sq ft space, five bars, three restaurants and a live stage, along with a regular gaming facility of live gaming, poker and slots. There are several other businesses opening in the next few months, which also continue this new trend towards entertainment.

The question on the lips of many industry analysts is how they will fill these stadiums on a regular basis. Surely the island located in Rico Arena has the benefit of regular football matches and concerts, but will this be enough to bring the necessary return on investment?

It is obvious that such sales cannot fully survive in the middle of 'punter' or 'high roller'. Every casino needs to appeal to a much wider customer base. Destination casinos have arrived here in the UK, and it is of paramount importance for operators to seize the opportunity to attract new customers.

With lower limits on casino advertising and no longer needing membership from September 2007, casinos have been able to target the facility to a wider audiences.

How can I do this easily and cost-effectively? – It can be solved through mobile marketing.

Whether you're out for lunch, watching TV at home or in the car, with a device that everyone has to hand over all day, casinos can target existing and potentially new customers with simple direct messages via SMS or MMS.

In 2007, more than 45 billion text messages are expected to be sent in the UK, more than 3.75 billion a month, more than 123 million text messages a day. This means more than two messages are sent per person per day in the UK alone.

Mobile marketing has been successfully used on the nightclub stage for many years, especially by companies like BarPromoter, which is located in the northeast. Club owners regularly send text messages to their subscriber databases informing them about events, special drinks and food promotions and provide vouchers to use on premises.

Casino marketing departments can use pull and push marketing methods to increase customer acquisition programs by drawing subscribers' data during marketing campaigns or with standalone promotional tools. When a database is created and an existing database for members is used, customers are encouraged to visit the premises by pushing out relevant messages.

The advantage of mobile marketing is that customers usually start with an 'opt-in' technician. The operator will then text STOP to the provided character number to give the subscriber permission to market as many products as they want until they 'opt-out'.

By texting 'keywords' such as roulette to an advertising shortcut (5 digits, such as 60777), subscribers can interact directly with the brand using the opportunity to provide personalized services, direct and simple communication, and feedback. These keywords and short codes can be included in any advertising material used across all media methods, such as TV, radio, posters, and media.

The benefits of casinos are that they can quickly and easily communicate with thousands of potential customers, target specific customer groups, increase brand awareness and provide immediate feedback opportunities.

Mobile marketing is also cost effective. For messages costing as much as 5p, you can reduce your direct mail budget by at least 80% without including printing costs. Why don't you use an email? Why don't you use an email? E-mails are less likely to be selected, and text is more direct and core depending on the context. In the case of emails, people tend to ignore such things, but direct messages about handsets don't need to be printed, they just need to show when they arrive at the casino.

So would you like to know more about mobile marketing? One of the UK's leading mobile strategists and solution providers is Interlinked Media. Having worked with well-known clients here in the UK and in the US for more than five years, Interlinked Media can achieve valuable, successful, and most importantly cost-effective marketing campaigns with you. Interlinked Media, which operates the bar promoter nightclub SMS marketing service, has technical knowledge along with real casino industry experience, which can increase the effectiveness of its mobile channels. 바카라사이트